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ruly
decision support for investors

Your criteria, applied with discipline, and a record of every decision.

A decision-support tool for individual investors. You pick your criteria and thresholds, you enter your figures, and each criterion gets a verdict. The decision stays yours.

Free for up to 3 sheets, no credit card needed.

Fictitious company Long-term quality strategy
  • Return on invested capital (ROIC) 18.4% Threshold ≥ 15% Criterion met
  • Operating margin 21.0% Threshold ≥ 15% Criterion met
  • Net debt / EBITDA 2.6 Threshold ≤ 2 To monitor
  • Annual revenue growth (5 years) 3.1% Threshold ≥ 5% Criterion not met
Your decision I’m watching Version frozen on March 12, 2026
Sample sheet. Company and figures are fictitious.

Three steps, always the same

  1. Pick your strategy

    Start from a preset strategy (long-term quality, growing dividend, value, reasonable growth) or build your strategy criterion by criterion, with your own thresholds.

  2. Enter your figures

    Take them from the annual report or from your usual data website. No market data is supplied: you know where every number comes from.

  3. Read the verdict, note your decision

    Each criterion is met, to monitor or not met. You note your decision, “I’m buying”, “I’m watching” or “I’m passing”, then freeze a dated version after each earnings release.

Built for discipline, not for noise

What the tool does not do

It supplies no market data, rates no company and never tells you what to do with a stock. It is a decision-support tool, not investment advice.

Free calculators, no account needed

Common calculations from stock analysis, done in your browser with your own figures. Nothing is sent and no market data is loaded.

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Free to start

The free plan covers 3 sheets, with no time limit. The paid plan removes the limit and adds frozen versions, for €18 a year, or €1.50 a month.

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Put your criteria to the test

Create your account, pick a strategy and fill in your first sheet.